As I mentioned in last month’s Customer Update, GMT is now growing at a pace that is significantly faster than ever before in our history. Although I don’t pretend to understand precisely the mix of factors behind our exploding growth, what I believe is that we are benefitting from a sort of “perfect storm”:
- Popular games and game series’ that are standing the test of time and continuing to sell well as they age
- A growing corps of creative and skilled designers and design teams who continue to hone their craft and bring us innovative new games
- An increasing awareness of our games across the broader game market due to a core group of very popular strategy games as well as the increased customer reach fostered by our expansion into digital products
Of course, these synergies are leveraged by the power of the internet, and more specifically, an increasingly varied and eclectic customer base full of people who enjoy our games and are willing and able as never before to spread the good word about them online through the powerful tools of social media, blogs, YouTube videos, and mass-gamer sites like BoardgameGeek.
In this series of GMT Games State of the Union articles, I’m going to take a look at our games, our design teams, our strategies to increase our ability to embrace and foster growth, and finally the challenges that growth is bringing and how we intend to meet and overcome them. For this Part 1, then, let’s talk about our games.
The games are the product that we ultimately trade for your gaming dollars. Their quality is paramount. The designers of these games (we’ll look at them in detail in our next installment) and their teams are our capacity to continue to create future products. Because of this, they are possibly the most important cog in the GMT machine (although all of our team members are very important) because without them, we would lose the capacity to provide quality designs to our customers. And that’s really what it’s all about; putting consistently high-quality game designs on our customers’ game tables at a pace that we can handle and that meets but does not exceed our customers’ demand.
Now let’s look at the sales of our games in a bit more detail, as we examine where GMT Games stands today.